Why do we like an original painting better than a forgery? Psychologist Paul Bloom argues that human beings are essentialists — that our beliefs about the history of an object change how we experience it, not simply as an illusion, but as a deep feature of what pleasure (and pain) is. (Recorded at TEDGlobal 2011, July 2011, in Edinburgh, Scotland. Duration: 16:17.)
Also,check out his Q&A related to this topic here: [Q&A with Paul Bloom]