Why -> how -> what. talk by Simon Sinek
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling..
Below is the talk from ted.com.
Also worth checking his website: http://www.startwithwhy.com/
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